Wednesday, December 17, 2008

Speed Bumps & Walls

Certain types of navigation may hinder or entirely prevent search engines from reaching your website's content. As search engine spiders crawl the web, they rely on the architecture of hyperlinks to find new documents and revisit those that may have changed. In the analogy of speed bumps and walls, complex links and deep site structures with little unique content may serve as "bumps." Data that cannot be accessed by spiderable links qualify as "walls."
Possible "Speed Bumps" for SE Spiders:
· URLs with 2+ dynamic parameters; i.e. http://www.url.com/page.php?id=4&CK=34rr&User=%Tom% (spiders may be reluctant to crawl complex URLs like this because they often result in errors with non-human visitors)
· Pages with more than 100 unique links to other pages on the site (spiders may not follow each one)
· Pages buried more than 3 clicks/links from the home page of a website (unless there are many other external links pointing to the site, spiders will often ignore deep pages)
· Pages requiring a "Session ID" or Cookie to enable navigation (spiders may not be able to retain these elements as a browser user can)
· Pages that are split into "frames" can hinder crawling and cause confusion about which pages to rank in the results.
Possible "Walls" for SE Spiders:
· Pages accessible only via a select form and submit button
· Pages requiring a drop down menu (HTML attribute) to access them
· Documents accessible only via a search box
· Documents blocked purposefully (via a robots meta tag or robots.txt file - see more on these here)
· Pages requiring a login
· Pages that re-direct before showing content (search engines call this cloaking or bait-and-switch and may actually ban sites that use this tactic)
The key to ensuring that a site's contents are fully crawlable is to provide direct, HTML links to to each page you want the search engine spiders to index. Remember that if a page cannot be accessed from the home page (where most spiders are likely to start their crawl) it is likely that it will not be indexed by the search engines. A sitemap (which is discussed later in this guide) can be of tremendous help for this purpose.

Monday, December 8, 2008

Welcome to globtier infotech

Team of Business Professionals

Globtier is owned and managed by Industry professional and we offer turnkey website design and development centers from India, our services span from development of your corporate identity to critical e-commerce services for both offline & online media. Globtier excels in custom website solutions, web programming, web application development using Web 2.0, e-commerce design and development, ERP implementations, open source platforms like Joomla and Symphony etc. across various industry verticals

Sunday, November 16, 2008

Search Engine Optimization

What is Search Engine Optimization?

Search engine optimization, or SEO, is quite simply the technique of making your site appear more relevant and more prominent than any other in its field.

Every hour of every day the major search engines scour the web, cataloguing its content and ranking that content in order of relevance. Search engine optimization harnesses this by activity by predicting and analyzing words and phrases that your customers are most likely to enter as search terms in engines such as Google.

These search optimization terms are then built seamlessly into the fabric of your site in positions that search engines are most likely to favor.

A search engine is far from a simple directory, and so making sure that your site achieves a high Search Engine ranking is not a simple task. Furthermore, as all search engines -from Google to MSN and from Yahoo to AltaVista - rank and select sites in different ways it is vital that any Search Engine Optimization Company understands the mechanics of the process.

And Search Engine Optimization cannot be considered in isolation. For whist the engines may find the site initially, your cu Engine seeks, but chances are that the result would be almost unreadable.

And after all, people purchase, not search engines.

Every hour of every day the major Search Engines scour the web, cataloguing its content and ranking that content in order of relevance. Search Engine Optimization harnesses this by activity by predicting and analyzing words and phrases that your customers are most likely to enter as search terms in engines such as Google.

These search optimization terms are then built seamlessly into the fabric of your site in positions that search engines are most likely to favor.

The importance of SEO

Why does my company website need SEO?

The major commercial search engines – Google, Yahoo & MSN drive the majority of web traffic! (Although AOL gets nearly 10% of searches, their engine is powered by Google's results).

If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.
Online search is the most widely used method of attracting qualified visitors to your Web site. According to Jupiter Research, 82% of online shoppers know exactly what they want when they log onto the Internet and almost half of them use search engines to find solutions and vendors.

With research confirming that the vast majority of searches end within the first two pages of results, prominent placement on the Internet's major search engines through effective search engine optimization is of critical importance.

SENTHIL's natural search optimization services are designed to get your Website noticed when potential buyers are looking for the products and services you have to offer.

We achieve this by targeting the Internet's major search properties in order to drive self-qualified prospects audiences that are looking for your products and/or services.

Search Engine Visibility

Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO can also help boost rankings, so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive and those companies who perform SEO will have a decided advantage in visitors and customers.

SENTHIL's SEO Strategy

What we do!

The process begins with the effective selection of the basic building blocks for your natural search optimization campaign... your keywords.

Search Engine Optimization Step 1 - Keyword Analysis

Knowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign.

The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query.

Search Engine Optimization Step 2 - Competitive Analysis

The competitive analysis phase of the search engine optimization process will help you size up your competition a the tools necessary to achieve and maintain your rightful position at the top of the search engines.

After establishing the most effective keywords for your Website, SENTHIL will prepare a comprehensive competitive analysis and baseline report showing you exactly where you stand relative to your competitors for these keywords.

This phase of the search engine optimization process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.

Search Engine Optimization Step 3 - Content Enhancement

Once effective keywords have been agreed upon, and a strategy has been formulated for outperforming competitors, SENTHIL will perform the content enhancement phase of the search engine optimization process.

As the title implies, content enhancement involves the modification of Website content. During this phase of the process, SENTHIL will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.

Since the end goal of the search engine optimization process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner.

Simply including these keywords into your content is not enough. SENTHIL has years of experience in constructing site content in a search engine friendly format.

SENTHIL will also work with your Website editors so that future content (press releases, new products, etc.) will remain synergistic with your newly optimized content.

Search Engine Optimization Step 4 - Code Enhancement

Effective copy writing is only part of the battle when it comes to making your Website search engine fr complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.

Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.

Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic.

SENTHIL has years of experience in making your code work with your content rather than against it.

Search Engine Optimization Step 5 - Link Enhancement

Once the content contained within your site is geared towards the appropriate keywords and search engine spiders can effectively navigate your site, the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?

Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" through search engine optimization research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.

SENTHIL works with you to help increase the number, quality and manner in which external sites are linked to your Website. SENTHIL works with you to identify relevant sources for links, where they should direct traffic to, and how they link.

Search Engine Optimization Step 6 - Code Implementation

Once the content, code, and link enhancement processes have been completed, the net step in the search engine optimization process is implementation. SENTHIL offers varying levels of implementation to address the individual needs of our clients.

We can implement search engine optimization by preparing a deliverable that contains a hard copy document and a custom tailored CD with all the code the client needs to make changes. This process enables your Web team to simply paste the optimized code from the CD into your current pages.

Depending on level of access, SENTHIL can also implement search engine optimization by accessing your Web servers and uploading the coded pages.

We also offer the option of having one of our search engine optimization consultant’s implements the optimized code on your premises. If the client chooses this option, a SENTHIL search engine optimization consultant will travel to your facility, implement code changes, and work with your Web team to train them on the fine points of updating content.

SENTHIL's search engine optimization consultants have years of experience in working with content management systems as well as shopping cart systems that can be the source of issues related to changes in content.

Search Engine Optimization Step 7 - Web Page and Directory Submission

The final step in the search engine optimization process is to make sure that each of the newly optimized pages is included in the indexes of all the relevant search engines. SENTHIL manually submits all pages into search engines and directories.

Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. SENTHIL ensures that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.

Additional Steps for Search Engine Placement The 7 steps outlined above represent the core components of an effective search engine optimization process. SENTHIL sets itself apart by the quality in which we perform these tasks.
Must use this SEO Tips
1. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
2. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site. So try to avoid these features.
3. Shorten the title to 60 characters
4. Add the robots meta tag
5. Add the meta tag for description and keywords
6. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
7. Place the robots.txt in your root on your server
8. Get rid of the js in the code and put it in an external file
9. Add the author meta tag
10. Use CSS instead of color, size and font tags
11. Change the link buttons or js links in to text links
12. Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
13. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
14. Submit your site to ODP and Yahoo Dir, make sure to select the right category.
15. Use Anchor Text, image alt tags
16. Try to get as much as relevant links you can
17. Read each search engines guide lines and follow them strictly
18. Main keywords should make bold / italic / underline
19. If possible, use h1, h2, h3, h4, h5, h6 (h1 is good)
20. Make sure you have any orphan links
21. Make sure you have 404 page (broken links)
22. Try to do hand coding without help of Dream weaver
23. Avoid Unnecessary code in your HTML and use CSS
24. At the bottom of each page use menus as text links
25. Make sure our page code is not bigger than 30 K
26. Pay special attention to your content
27. Don't Spam (Content and Image)
28. Don't use doorway pages
29. Don't cloak
30. Always come and ask for advice on this board efforts


10 Important Tips for a fast loading web site

Introduction
It is important to have a reasonably fast loading web site so that viewers are not made to wait for a long time and to accommodate users on slow internet connections. Search engine algorithms also do take into consideration your load time. Follow these tips while designing and developing your site:

Optimize your HTML code: Make sure that your site doesn't have any unwanted tags and that it is optimized.

Effective Table designing: Design using nested tables instead of using cell merges and splits. Use separate tables where ever possible. Not designing for 100% height is better as if you use just one outer table, the web page is displayed only after the table is loaded fully. If many outer tables are present [you can have different tables for the header, content, footer, etc.] the page displays the content of each table as soon as its elements are loaded.
Maximize content area: This not only reduces load time, it enhances the readability of your site.
Minimize use of graphics, Flash, scripts: These are the major contributors to the size of your web page, so try minimizing them. Try using background colors and fills instead of heavy images.
Optimize all heavy files: As much as possible optimize heavy graphics, Flash files and scripts. In editors like fireworks and flash you can see the various options in the preview panel to reduce the sizes. See how popular web sites like google and yahoo have pages that are very small in size and thus load in seconds.
Stick to simple designs: Most fast loading sites have very simple designs. Take the hint! Complicated designs will slow down your pages. Spread out your content: In case you find yourself having very long pages of content, break them down into separate sections and thus bring down the sizes of the individual pages.
Use Text Links instead of graphic buttons: basically try to make use of HTML as much as possible. Use CSS Styles for text links to make them as attractive as buttons. Read our CSS Styles tutorial.
Use Server Side Include (SSI) files where ever possible. SSI files once called from the web server reside in its cache so on subsequent requests they load faster.
Using Layers instead of tables is a new concept for better load time. We will be bringing out an article on it soon. Check your Load time.
Do remember to check your Load time regularly. Use free site tools available on the internet (example: netmechanic.com) to check your site load time.

Monday, November 10, 2008

SEO Company India

SEO Solution India is a total SEO solution in the internet marketing, Internet marketing is providing a solution on internet traffic and high ranking on search engine like Google, MSN, Yhaoo and so on. 'SEO Solution India' is a complete solution to any site with high PR it's beneficial to the internet marketing to any company. SEO Solution India give a all SEO step to make SEO to any site and site become higher rank on search engine with good quality and high PR rate.